Link building is often a challenging process. It’s filled with contradicting opinions, vague strategies, and conflicting advice. But it doesn’t have to be like that. Link building is an integral part of SEO and, if done correctly, can help your website rank higher in Google search results.
While link building can be overwhelming, it doesn’t have to be. Understanding the basics of what makes a good link and how to build it is essential. This post will cover everything you need to know about link building.
Why Is Link Building So Important?
Every time Google releases a new search engine algorithm, you’ll hear web admins freaking out. The thing is, Google’s algorithm updates are doing their job. They’re supposed to weed out the bad actors and reward those trying to provide users with relevant content.
That’s where link-building strategies come in. By creating awesome content that people want to read and share, you’ll increase website’s organic traffic and gain traction from search engines. That is why it is essential to focus on quality over quantity.
How To Find High-Quality Links
Finding high-quality links is a crucial part of link building. For each link you build, you need to ensure that it is relevant, high quality, and valuable. The good news is there are various ways you can do that.
Here’s how to identify links that are worth building:
Relevancy Of The Website
One of the most significant elements to consider when building relevant links is the website’s relevancy. Google’s search algorithm constantly changes, so you must focus only a little on external factors.
Instead, ensure you focus on building links from authority sites with an established and relevant audience. While it does make sense to diversify your relations, it’s also crucial to ensure you aren’t focused on targeting the wrong target audience.
Authority Of The Website
The next step is looking at the authority of the website. You’ll want to ensure that each site you build a link to is reputable and authoritative within its respective niche.
While numerous factors determine authority, one of the easiest ways to analyze it is by looking at domain authority. An excellent way to explore this is by using the Ahrefs authority checker.
10 Link Building Strategies
Focus On Writing Content On Your Blog
Writing high-quality content for your blog is one of the most crucial things when building links. But you need to make sure that what you are writing is valuable. While there are numerous ways to promote awesome content, you’ll want to focus on writing high-quality, shareable content.
When it comes to link building, your content plays a significant role. If you have high-quality content built around a relevant topic, it will be easier for people to share. The good thing is you can write less content. There are plenty of options for content promotion out there, and the sheer amount of material on the web means that you’ll find something that fits your topic.
Write Guest Posts
Building link-worthy content will not only help you rank better in search engines but also help you acquire high-quality links. One of the most remarkable ways to do that is by writing guest blogging for other websites.
Guest posts are essential for getting powerful backlinks because they provide considerable exposure. It doesn’t matter if you need to improve at writing. If you have a topic that others would find helpful, chances are they will be happy to contribute and help build backlinks to your blog.
In addition, guest posting is one of the best ways to network and get in touch with other bloggers. It’s an excellent opportunity to understand what’s essential in their field, making pieces of content more accessible.
Create Case Studies
Regarding link building, your case study can be one of your most valuable assets. Case studies are great for attracting attention because they tell a story about how you helped a company improve its sales or generate more online leads.
Case studies are perfect for building links because they focus on providing value and adding to the conversation. While numerous high-quality sites have a high demand for case studies, there’s also an abundance of others that could perform better. Keep in mind that when it comes to getting links, some people have particular tastes and won’t find value in your case study.
Do Some Outreach
The whole point of link building is getting other bloggers to endorse your content or website. That’s why you must invest the time to reach out and build professional relationships with the influencers related to your niche.
You need to be more personal and focus on building a relationship when it comes to outreach. If you only reach out to people with a link request, they will ignore you. Instead, ensure you get to know them and find out what’s important.
Doing outreach is a much better strategy because it will help establish your authority in the niche while they’re linking back to your content. It’s crucial when reaching out to others that you not only focus on the link but also make sure that you are adding value for them.
Link Your Blog To Other Blogs
Blogging is an essential part of link building. The most crucial thing you need to do when blogging is focused on creating quality content. It would be best if you also aimed to write valuable content that will attract valuable links from other websites.
One way you can do this is by linking your blog posts to create a comprehensive resource for bloggers. This way, people can find all the information they need in one place, making it easier for them to share your content with their readers.
Create Compelling Infographics
Creating an infographic is one of the simplest means to build valuable links. You must focus on creating value through your content marketing and make sure it is something that people will find interesting.
One of the most effective ways to organize a piece of content like this is by focusing on topics related to authority, statistics, trends, and anything else that people would be interested in. Once you have all the data, you can use it to create images and graphics and start sharing it online with people in your niche.
Make Use Of Co-Marketing
Co-marketing is an effective method for link building campaign because it involves two different companies promoting each other’s content. While this strategy can be beneficial, you must use the right approach.
When it comes to co-marketing, you need to have a good reason for working together. It would help to consider plans and what each company will bring when building your strategy.
Determine Broken Links Using Site-Crawling Tools
One of the easiest ways to build links is by identifying broken links from other websites. When you’re analyzing your competition, you’ll want to determine which pieces of content are no longer working and replace them with your own.
When you identify broken links, you’ll want to use a site-crawling tool that will assist you in identifying other sites. There are several of these tools available, and they allow you to scour the web for broken pages on your competitors’ sites.
Monitor Your Competitor’s Backlinks.
The best way to evaluate your competitor’s link profile is to monitor their natural backlink profile. It can be done by analyzing which high-quality backlinks your competitors are getting and determining which ones are the most valuable.
In addition, you can use a tool like Ahrefs to monitor your competitors natural backlink profile. Ahrefs will allow you to see which links are coming from websites with high authority and large domains. It will also show you the number of connections each page receives, giving you a better idea of where they’re getting their links from.
Place A Social Sharing Widget On Your Website
You should always pay attention to the social media sites you use when it comes to link building campaign. Social media is essential for getting the word out about your content because it’s a great way to promote it.
One way to make sharing your content easier is by placing a social sharing widget on your website. It will make it simple for people to share your posts with their network and attract more organic traffic.
There are many ways to build links, but these strategies will help you take your link-building efforts to the next level. There are many tools you can use for link building. Still, most of them are more focused on specific marketing tactics than on finding the best SEO strategy for link building.
The bottom line is that link building is one of the essential parts of SEO, and you need to treat it as such. You must build more links, keep an eye on your backlink profile, and perform other marketing campaigns.