Having an eCommerce site is a must for any business. It is the most convenient way to sell your products and services to millions of people without having to build an expensive storefront. However, many eCommerce websites have a poor design that hurts the customer experience and lowers conversion rates.
This post will cover nine excellent eCommerce web design tips to make your website stand out from the competition. These ecommerce website design tips will give you a reasonable advantage by enhancing conversion strategy while providing a better shopping experience for customers visiting your site.
9 Outstanding Ecommerce Web Design Tips That Bring You Sales
Construct A Minimalistic Website Design
The most significant thing you need to do when deciding on your eCommerce website’s design is to narrow down your content choices. Eliminate all unnecessary elements and focus only on the most critical portions of your site.
If you want to stand apart from the crowd, you need to have a website design that is both functional and aesthetically pleasing. Functionality is vital in an eCommerce website because you sell products or services directly to the customer.
An eCommerce site is not only meant for customers but also for search engines. Search engines like Google look at the user experience to determine how well your site will rank. Most users won’t bother visiting your site if it’s not simple and easy to navigate.
Add A Navigation Menu
It would be great if your customers could do everything they need to do without the need to scroll down. The menu should be arranged to allow visitors to get the information they need effortlessly and straightforwardly.
The rule of thumb is to ensure all menu items are visible without scrolling. A horizontal menu bar with a drop-down feature is one of the best options for eCommerce sites because it enables users to navigate through various pages.
The most important thing is to keep the menu items limited and straightforward. If customers have no idea what you’re selling or have difficulty finding the product or service they need, they’ll leave your site. A well-organized menu is crucial to ensuring customers get the information they need right away.
Utilize Grid Layout For Browsing Products
A grid-based layout is an eCommerce website’s best friend because it will allow you to organize all of your products in a visually appealing way. Grid layout styles are becoming popular because they are easy to read and understand.
Plus, they’re pretty much un-intrusive. It is excellent if you want your eCommerce website to be clean and minimalist. Another benefit of utilizing a grid layout is that you can display your products in a clear view.
Place Your Best-Selling Products Upfront
A common mistake businesses make with their eCommerce website is to put all products on the same level. It is no way that you’re going to arouse the interest of your customers.
So if you’re selling shirts, have the shirt on the left side of your website and then place other products below it. By placing your best-selling or most popular products at the top, you are showing your visitors that they are essential and that they will get what they want from purchasing from your site.
Regarding this design aspect of eCommerce websites, it’s important to remember that the most important products will generate income while the least popular ones won’t. Therefore, shoppers are more likely to explore your site when they know they can purchase what they want.
Include A Simple Checkout Feature
One of the main intentions of an eCommerce website is to allow prospective customers to purchase your products or service as quickly and efficiently as possible. Therefore, you should always consider making your checkout process as simple and easy as possible.
Most people don’t want to spend hours filling out forms with their name, address, credit card info, etc. They are looking for an eCommerce site that allows them to purchase their products and leave in the shortest possible time.
A simple checkout option or payment option should be the most prominent element on your site because it’s the one thing customers will see when they arrive at your location. The easier you make it for them to do this, the more likely they will be to purchase from your site.
Add Reviews Or Testimonials
Let’s face it. Nobody likes to buy a product or service without reading some positive customer reviews about the product. We’re all pretty much aware that most of your visitors will never leave a comment on a review site, so you should consider adding testimonials or online reviews on your eCommerce website.
You can easily add your testimonials to the top of your site, which will be visible to all visitors regardless of whether they are logged in. Another option is to add a testimonial widget at the bottom of your website, which is more geared toward readers who have opted-in to receive updates from you.
Hence, the more positive reviews you have on your site, the more your customers will feel comfortable with their purchase. It’s always better if other people tell them just how great your products or services are instead of you doing it yourself—and not hidden away in some fine print somewhere at the bottom of their website.
Use High-Quality Visual Images
A visually Attractive eCommerce website design is a must when trying to sell your products online. You want your potential customers to see what they are purchasing and what it looks like on a person.
One of the best ways you can do this is to have high-quality images of each item on your website, along with video testimonials from real customers who have used the product for a long time. Adding product imagery like these will give your visitors a better idea of what it will look like after they purchase it.
Plus, your photos should be taken in natural settings, using the products. If you want your website to look professional, you’ll need to invest some bucks into products you can use for testing.
Optimize Your Website For Mobile Usability
The mobile market is expanding at an alarming rate, and it’s not just one niche of the eCommerce world that’s trying to take advantage of this. However, you must ensure that your website is optimized for mobile devices.
To stay on top of the latest trends, you should ensure your site is responsive to ensure that it looks good on any size or type of mobile device. Most people are now using their smartphones and tablets to shop, so your customers will be using them in addition to desktop computers.
Optimize Your Website For Search Ranking
Speaking of staying on top of the latest trends, you will need to work on getting your site ranked in search engines. Entrepreneurs who want to stay ahead of the curve are constantly working to organize their sites higher in search engines.
However, there are some aspects of your website that you can use to improve your search engine ranking. One of the most important things you can do is ensure that you have done the proper keyword research.
You will also need to understand what Search Engine Optimization (SEO) is all about if you want to increase your rankings. Instead of focusing on what you want to rank in the very beginning, you need to make sure that you are creating a solid foundation for your SEO efforts to work.
Take Your Ecommerce Website To The Next Level
Those are the essential tips you should follow when you’re ready to create your eCommerce website. However, as an Entrepreneur and business owner, you must have some other elements in place, like Business Marketing, to make your site work for you.
In addition, many things outside of the web design will determine how successful ecommerce your website is, including the quality of products you offer and the level of service you provide to your customers.
If you need help designing your E-commerce website, you can always count on us to get the job done right. The sooner you get your website in place, the sooner you can start selling to your customers. With Modesto Web Group, you can be sure that you are getting the best quality web design services at the best price.