Search engine optimization (SEO) is an intricate field that can be intimidating to those starting. It’s also valuable, especially if you’re trying to start a business or grow your target audience.
That’s why we’ve collectively put this list of 10 practical tips for amateurs using SEO to boost traffic and get their site found online. We believe these tips will help you increase your rank on Google and make it easier for people looking for information about your niche to find what they’re looking for—and hopefully convert them into customers!

Research High Volume Keywords Relevant To Your Niche
Keywords are an essential part of the search ranking game and can be difficult for amateurs to discover. There are several places you can look when researching a topic to find keywords, but one of the best is Semrush.
When researching your topic, Semrush has a search intent feature that allows you to search keywords with high results. It will help you know what keywords to target and make it easier to assess which target keywords are relevant and which have higher search volume.

Analyze Your Competitors
Your competitors are an excellent resource for learning about your niche and what’s trending in it. When you’re building your pieces of content, doing competitive research on them will help you determine which target keywords are most extensive and see what they’re ranking for.
As a beginner, this is an easy way to validate your suggestions when using long tail keyword suggestions such as Keyword Tool and Keyword Suggestion Tool, among others.
Doing competitive research is especially important when writing a piece of content as it will help you structure your article and avoid common mistakes when writing and publishing a blog article.

Write Original High-Quality Content
Writing high-quality original content is the foundation of any successful website. It’s the first step when building and maintaining a blog, improving your content marketing campaigns, and driving more organic traffic to your site.
When writing your blog articles, it’s essential to make sure they are original, have a good flow, and don’t contain grammatical mistakes. It will make your types of content more attractive to search engines and increase your chances of SEO ranking.
Knowing how to structure your content is essential when writing high-quality content.

Write Your Content For People, Not Just For Search Engines
People are more likely to find what they’re looking for online if you can describe your business in a way that matches their specific interests. Your content should meet your customer’s needs instead of trying to rank number one on Google.
When you’re writing your content, think about what your target market would want to read, not just what a search engine would find appealing. It will make it easier for people to find your content and help you build a relationship with people interested in the niche you cover.
Write Meta Description Relevant To Your Web Pages
The meta description is your first line of text and is an integral part of any web page. It can be challenging to get it right, and it’s often the first thing people read when scouring the search term results for a topic on Google.
It is why it’s essential to craft a meta description that clarifies what you’re offering and why people should click on your link. It should be about 160 characters in length, not too long but also not too short.
Meta descriptions are also an opportunity to boost your brand awareness. Make sure your meta descriptions are enticing and contain keywords that a person looking to buy will find appealing.

Utilize Google Search Console To Monitor Your Traffic
Google search console is an excellent way to keep an eye on your online traffic, which makes it a valuable tool for newbies. It will help you monitor how much organic traffic you’re getting and where that online traffic is coming from.
You can see your keyword rankings, which will help you know how well your SEO campaign is going. The Google search console lets you track your website and notice any traffic changes over time.

Link To Other Sites Relevant To Your Content
Link building is a powerful way to gain more visibility on Google and boost your search engine rankings, so you must use it as early as possible. Link building also helps you build relationships with other sites in your niche that can help promote your content and assist you in reaching new customers.
When linking to other sites, ensure they’re relevant to your content. It means not just random websites—you want people looking for information about the topic you cover to be able to find what they’re looking for on the site they land on.
Optimize Your Images With Alt Texts
Images are a great way to grab people’s attention and make them more inclined to read your content thoroughly. These images can also help increase your brand awareness and make you more memorable.
Optimizing images helps this happen. You should include the alt text of your images in the content where they’re being used. The alt text is an image description that appears in a smaller text when an image with the same name is attached.
Generate Backlinks From High Domain Authority Websites
Building backlinks are one of the most efficient SEO strategies. They are something that you should start doing from the very beginning. It helps you rank high in search engines, which means more visitors to your site and a way to attract new customers.
The best way to create backlinks is by creating helpful and relevant content that other people will want to promote on their sites. It will also help you establish a relationship with other people in your niche, which can benefit your business.
You should know by now that Google is the number one search engine, with more than 83% of the market share as of July 22, 2022, according to statista.com. It’s also more than likely that Google search engine rankings will impact your business in some way or another.
Carry Out Regular Website SEO Audits
SEO audit is a necessary process that you should carry out regularly to ensure your website performs in the best way possible. It will help you improve your site’s overall performance and ensure that it’s optimized for search engines.
When it comes to SEO audits, there are many factors to consider, including the quality and quantity of incoming links, the content of your pages, and how trustworthy your site is. You can also check on keyword density to make sure it’s consistent across all of your websites.

Final Thoughts
There are many things that you’ll need to consider when you’re trying to find your way in the online marketing world. One of these is getting started with SEO.
SEO should be one of your top priorities regarding marketing and increasing your site’s visibility on Google. It will help bring more visitors and customers who could become lifelong customers.
Whatever you do, always remember that SEO is an ongoing process and a competitive field. If you fall behind the competition, there’s no telling how much it can cost your business in both the short-term and long-term perspectives.
Need Help With SEO?
If you need expert support with your SEO, we can help you get the right results. We take pride in our work and stand behind our clients to ensure they get the best results possible.
Get in touch with us now to find out how we can take your online presence to the next level today.